- Be properly conceived: You must know why the team was formed, what each member brings to the table, and how you envision blending your collective expertise to meet the needs of affluent clients.
- Have a written business plan: Only 43% of teams in our survey had long-range business plans. In fact, only 41% of surveyed financial planners reported having a written business plan for their own businesses.
- Create areas of responsibility: Each team member needs clearly delegated responsibilities, and all members must be focused on providing Ritz-Carlton service with FedEx efficiency. Ambiguity leads to inefficiency and confusion.
- Operate with total integrity: Even the best business plan will blow up if there is any breach of integrity. Affluent clients want to know they can trust you without exception.
- Have a solid work ethic: This is a major gripe with established teams. In most cases, it stems from having skipped at least two of the first four commandments — and especially from failing to delegate responsibilities. Disparities in work ethic will ruin a team.
- Pick a team leader: Research on teams in every business setting points to leadership as the most critical success factor. No team will thrive without an effective leader.
- Have a single production number: To avoid conflict of interest, it's critical everyone pull together.
- Foster total accountability: A well-defined plan is important, but without accountability for all involved, including the senior partner, the plan is rarely achieved.
- Offer partnership shares: Equity ownership plays a powerful role in fueling 110% commitment from every member of your team.
- Promote good communication: Open, honest and constructive communication will improve every aspect of your team. Hold weekly meetings and planning sessions.
- Support healthy growth: As with any living organism, teams are either growing or dying. Without growth, any synergy you've created will erode. Without synergy, your ability to serve clients will be lost.
- Be likeable: Team members don't need to be best friends, but they better respect each other and work hard to get along.
- Establish a partnership agreement: A true business needs a partnership agreement covering basic future contingencies, such as death, team dissolution, the addition of partners and dispute resolution.
May 26, 2011
13 commandments of successful teams
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